Case Study of Publishing magazine

CASE STUDY OF MAGAZINE PUBLISHER

Conde Nast Publications is a worldwide publishing magazine company, found in 1907 and is commonly known for publishing lifestyle magazines. Many Conde Nast magazines focus on mainly fashion such as Vogue, Glamour and GQ although the company publications include travel, food, home and other interests. The Conde Nast family of publications also includes Fairchild Publications which publishes many successful monthly magazines such as Women’s Wear Daily.

Fashion magazines such as Glamour, originally called Glamour of Hollywood, was founded in 1939 in the United States are published in numerous countries including the UK on a monthly base. The magazine was launched in the UK in April 2001 which targets women ages 18-49 and comes in a ‘handbag size’ format, with the tagline "fits in your life as well as your handbag". It sometimes also comes with a freebie such as a tote bag and nail varnish. 

Glamour publications appeal to high-class women which focuses on everyday lives, as the magazine consists of everyday information and how to keep up with appearances. The audience aged 18-49 would like to take care of themselves and their health by following the magazines ‘guide’ of doing that. The main images of the magazine are of young, beautiful and successful women and by doing so it inspires the audience to follow their footsteps. Glamour’s total average paid circulation of the magazine is 2,397,508 therefore I know it is selling internationally and is well known across the countries.

Glamour Magazine is distributed in newsagents, newsstand and high street shops such as WHSmith. It is also distributed by making separate accounts on Twitter and Facebook promoting the magazine.

           

Glamour magazine also has a site which is copyrighted to Conde Nast for online readers ‘www.glamourmagazine.co.uk’. This gives a chance for the audience to participate and give their opinion. The site gives gossip on celebrities, fashion, beauty, quizzes, relationship advices, competitions, entertainment and many more. The site is updated constantly which persuades the reader to go on it often and check the latest news which is very useful for the magazine as the popularity can rise and keep it at that level, not trying to lose any readers.