‘Volume’ is targeting the British audience because
there are many mainstream rap/grime artists and because my magazine promotes up
coming artists and events for the British community. I decided to focus on
audience around teenagers and young adults from 16 to 25 years old because the
magazine has an urban edge to it that teenagers can relate to and information
including concerts around the UK that the adults can look to. The main genre is
RnB and hip-hop which is open to a wide range of audience therefore the
magazine ethically tries to target all kinds of races such as black, Asian,
Caucasian, Hispanic and more as London is a multicultural city for that reason,
most people would be able to relate to each over. Generally the audience would
be interested into music genre such as Hip-hop, RnB, Pop and Soul.
I decided to mainly target audience aged
16-25 because the younger viewers would be able to read the magazines for
concerts and interviews whilst it would be suitable for the older audience
would want to look at it in search of technical information, upcoming rappers
and business related to music. Volume magazine targets the following social class
and the following ages in the proportions:
16-24: 40%
25-34: 30%
35-44:20%
45+
:10%
The magazine aims at mostly students who are
in education and have a deep passion for music in the hip-hop/RnB industry and
even making music themselves. They would
also be interested in the latest technology gadgets such as iPods, headphones
(such as BEATS by dre and Skullcandy) and are usually using a smart phone such
as an iPhone or Blackberry. The teenagers fashion sense is usually wearing
branded items such as Nike, Adidas and vans with a mixture of jumpers, shirts
and chinos. They would also be into concerts at the o2 indigo and o2 arena also
into gigs at parties or clubs. Moreover, in general they would be into watching
tv, browsing through the internet and participating in sites such as Facebook
and twitter and playing game consoles. 
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