EVALUATION Q3. What kind of media institution might distribute your media product and why?

It would be beneficial for Conde Nast publishing company (http://www.condenast.co.uk/) to publish my magazine as Conde Nast has a tendency to publish stylish magazines which mine is.

 

For Conde Nast to publish my music magazine would be opening a new audience as they have not published any kind of music magazine yet therefore it would be advantageous for my magazine. Conde Nast has an average total circulation of 13 million issues a month and an estimated 5 times readership larger than that therefore my magazine would be apart of a new market of R&B audience. Although my magazine is completely different to the lifestyle magazines Conde Nast publishes it will still target the young audience that reads their magazines such as Glamour and Vogue and are interested in R&B’s hip-hop style. 

It would be financially beneficial for Conde Nast to publish my magazine as they are opening a new market for themselves and there would not be any competition within this publisher’s titles. My magazine is directed at R&B audience and within it are style icons that are fashionable and take their image serious as well as their music.

The R&B/Hip-hop genre is very popular amongst students and teens therefore this would be beneficial for Conde Nast as advertisers may want to advertise their fashion products or clothes and also wanting to introduce their new R&B singers which would be even more advantageous to the magazine and Conde Nast. 

 

I would distribute my magazines in stores such as Whsmith, newsagents, stations etc. because the audience my magazine is aimed at are young adults therefore should be distributed in high street/ low cut prices.  My magazine has a lot of interviews and life stories also promoting their new singles of the R&B stars which young students wants to get to know about and we tend to like gossip and new music that’s about to be released. Students wouldn’t want to go too far just to purchase a magazine so by distributing the magazine around the corner shops and area would likely get them to purchase the magazine.