EVALUATION Q5: How did you attract/address your audience?

Volume magazine attracts audience by having a young female teenager in front of the cover, with a strong posture. She’s a 17 year old female, a similar age to the audience therefore they would be able to relate to her. As I had my audience in mind I customised her in clothes that are not over the top and affordable which also is easy to replicate. She is wearing a basic leather jacket and khaki sting vest which is simple yet sophisticated but it is what her body posture and attitude in the main image that shows who she is. As the teenagers are still young adults I did not want them to feel pressurised on how female teens should look like therefore I attracted the audience by having the female model wearing laid-back clothing and be herself. She is well groomed, with neat hair and natural makeup which would appeal to males as it shows that she retains this ‘natural, real woman’ look but also relating to females as they are able to relate to her.

The masthead and cover lines use simple and several san-serif fonts. This shows that the magazine is modern and contemporary as seen through my audience research; the audience are more into the modern society and into celebrities such as Drake and Rihanna. I used a serif font on only her name ‘JOYANN’ because it adds a touch of feminine to the magazine as it mainly consist of dark navy colours as the background and san-serif fonts which could be seen more masculine. I also emphasized female rappers as becoming more powerful as one of the main cover lines reading “Are females the new iconic rappers?” This brings in ‘girl power’ as typically men are mostly seen as the more empowering rappers in the music industry therefore this breaks that stereotype which will catch the audience attention. I also included the rapper Drake coming to London to the o2, I chose the o2 because it is widely known and local for most people but also easy to get to the venue by transport. 

The colour scheme of my magazine consists of mostly blues, navy and grey which I added a touch of yellow to brighten up the scene. It also compliments the image that is featured on the main cover, making it all blend together. I added a hint of yellow because it contrasts with the navy and greys making it stand out more. The colours are bold with contrasting colours such as white as the masthead and cover lines against the dark background. The magazine would be able to be seen from afar because of its contrasting elements and colour theme which will attract the reader’s attention.

The contents page has a more mature side to it with the colours toned down a little to show a serious side to the magazine that it is not all fun and games but could also be business related. This will attract the older audience if they are looking into the magazine and is wanting to find something new in musical or maybe upcoming concerts and gigs they could attend. 

The double page spread which is centralized on the ‘upcoming artist’ has a more feminine feel to it. The colours have switched up a little, using a hot pink and white for the font in contrast with the black background. I chose to use hot pink because it gives a feminine touch to it, showing independence and power which may attract male attention as it is what they look for in a female and is different from what they see on a daily basis in magazines. 

I included a puff for my magazine front cover which has a ‘WIN!’ as the buzzword to catch the readers’ eye as my audience research shows that they’d prefer and favour magazines that give out freebies/give-aways. Therefore made a competition through the puff and emphasizing the word ‘WIN!’ to make them feel like it’s more of a statement than a competition and that they’ve already won the possession of the competition, this also persuades them to purchase the magazine for the chance of winning the valuable price. 

The price of my magazine could also be seen as ‘cheap and cheerful’ as I have decided that the price would be £1.99. This is seen through my audience research as majority voted that they would buy a magazine regularly that costs £1-2 as it is affordable because they are still students so therefore they don’t have a lot of money. This will attract the audience as one of the first things they look at is the price range and whether they would buy it because it is affordable.